Sour Patch House

Posted in Uncategorized on March 13, 2015 by bigfootcomblog

Last fall, Sour Patch Kids opened a brownstone in Brooklyn where up-and-coming musicians can crash while in town for shows or shoots.  The brand has attracted bands like Dr. Dog, Joywave, Magic Man, and others to stay at “The Patch,” free of charge.  The program has been such a success that the brand has opened another residence in Texas, the Austin Patch.  During South by Southwest, the Austin Patch will hold private performances by Kane Holler, Ryan Hemsworth, and Allan Kingdom.

In return for the free lodging, Sour Patch asks the artists to post on social media about staying in the Sour Patch house.  By appealing to the musicians, Sour Patch is gaining invaluable exposure to fan bases and integrating themselves into the music business. Sour Patch is creating associations and credibility with their customers.

View image on Twitter

In music, Sour Patch has found a place that resonates with teens where the brand can become embedded in current culture.  Sour Patch has found a voice in the music business and a way to differentiate itself from other brands by creating personal relationships with artists.

Canada Goose Freezes Out the Competition

Posted in Uncategorized on March 3, 2015 by bigfootcomblog


Winter in New York this year has been full of four things: snow, ice, freezing temperatures, and Canada Goose jackets. A previously unknown brand has risen to fame in a very short time, boasting a 30% sales increase in 2014 and leaving similarly positioned brands in the dust.  Mass purchases of its Hutterite down and coyote fur-lined jackets have increased brand recognition exponentially, its red and blue circular logo now ubiquitous in many US cities. Canada Goose has been especially successful in selling to college students studying in the often frigid northeast, as the aesthetic and price tag (averaging around $800 but up to $1500) matches these individual’s economic and taste profiles. Originally known for creating purely functional pieces, Canada Goose’s positive reputation gave them a useful jumping-off point when they began selling jackets under their own name in 1993.

Dani Reiss

Word-of-mouth and other recommendation based communication between existing and potential customers has meant low advertising expenses for the brand, allowing them to focus their efforts on more implicit marketing strategies to uphold their perception of being a luxury company. In the United States, the brand blew up when Kate Upton wore one of its jackets in Antarctica on the cover of Sports Illustrated’s 2013 Swimsuit Edition issue. Canada Goose has also put several hundreds of celebrities in their coats for the Sundance Film Festival in the hopes of creating a cult following. If the brand keeps up this growth, the US will become its largest market in 2015, partially promoted by a new e-commerce site also being rolled out this year. Despite the focus on selling to American consumers, Canada Goose remains adamant on keeping its purely Canadian identity, which above all includes producing all products in Canada. Has this brand has made a lasting impression on consumers or simply created an ephemeral outerwear trend? Only time will tell.

Organic Valley Targets Bros in New Campaign

Posted in Uncategorized on February 23, 2015 by bigfootcomblog

organic valley

Wisconsin-based organic farmer co-op Organic Valley’s new line of protein shakes has a very specific audience in mind: bros. We all know a guy that falls into this category. It’s likely that he often spends his days at the gym getting ‘swole’ while sporting a too-small t-shirt sans sleeves and taking mirror selfies for Snapchat. This group of individuals has clearly been a target for criticism over past years, mostly silly but occasionally serious as well. However, Organic Valley wants to get the word out that we all need to “Save the Bros”, specifically from protein drinks full of GMOs, synthetic hormones, and artificial flavors. Their new psuedo-PSA style video mentions some reasons why we need to prevent the collapse of the ‘bro colony’. Watch the full video below.

The campaign also links to, where Organic Valley shares Instagram photos with bro-themed hashtags and sells merchandise bearing the tagline, in addition to promoting its product. While the brand may have gone overboard with this project, it seems to be the only organic food company at the moment thinking out of the box in terms of marketing. Perhaps this will give them some well-deserved attention, since we all know the bros already have more than enough to go around.

These Pizza Ads are Hard to Spot for a Reason

Posted in Uncategorized on February 18, 2015 by bigfootcomblog

It seems counter intuitive for a small foods manufacturer to create a difficult-to-see advertising campaign, yet that is exactly what the Daiya Foods has done.  The Canadian food company is using the tagline “It’s easier to notice this ad than notice our pizza is dairy-free” to bring attention to their cheese-less pizza.  Daiya has purposefully made the ads hard to spot by either placing them in obscure locations, like on top of buses, or by making them almost too small to see.

Many may be wary to purchase the pizza because of doubts about taste, and the campaign confronts these concerns head on.  By comparing the difficulty of noticing the ad to recognizing the fact that the pizza is dairy-free, Daiya is capturing consumer’s attention as well as instilling a sense of accomplishment in potential consumers for finding the ad.

People are drawn to challenges and Daiya is tapping into this to drum up interest in their line of pizzas.  By stating that the lack of lactose is hard to notice, Daiya is addressing possible concerns and dispelling them.  Daiya’s creative new campaign is hard to notice, but sure to attract attention.

Social Media Giant Facebook Adds Buying/Selling Features

Posted in Uncategorized on February 12, 2015 by bigfootcomblog

As if Facebook already hasn’t been updating their social media website on a daily basis, this just got introduced. This past Tuesday, the social media giant added a more organized interface for transactions.

shopping cart

Similar to services such as Craigslist and eBay, Facebook users now have the option of clicking the “Sell” button when placing a listing. In the past, users would buy or sell informally, such as meeting up in person. What’s so intriguing about this new feature are that there will be specific slots to specify price and product description to make it look more tidy and uncluttered.


This new service is not available to everyone yet as this is still a work in progress. This platform would only work on Facebook Groups where it is targeted to users looking to Buy or Sell a specific or certain product. The best part of this? It will be available on iOS, Android, and the web client. What are your thoughts? What and how will Craigslist and eBay respond to this?

Ikea uses Self-Deprecating Billboards to Advertise for Assembly Services

Posted in Uncategorized on February 11, 2015 by bigfootcomblog

It’s no secret that Ikea furniture is hard to assemble. Countless jokes have been made about the difficulty to decipher directions and seemingly thousands of tiny pieces. Ikea is now getting in on the joke. By creating a series of “poorly assembled” billboards, Ikea is attracting attention to their assembly service. The billboards depict mismatched panels highlighting just how much the service is needed.

Ikea is drawing attention to one of the most common customer complaints about the brand. Yet instead of focusing on the negative, they are using it as a platform to advertise for their assembly team. By addressing ‘head on’ one of the complaints customers have, Ikea is sending the message that they are listening and offering a concrete solution to customers. While many are aware of the challenges constructing Ikea furniture presents, the assemble services Ikea offers go largely unnoticed. Through this campaign, Ikea hopes to make light of the struggle to assemble and to focus attention on the assembly services.

Ikea furniture is mass produced and inexpensive. Assembling it can seem like a solo crusade against the confusing directions. The bright colors and self-deprecating message of the billboards are a lighthearted way for Ikea to draw attention to a problem and drum up business for their assembly service.

Marketing with a Bang: James Patterson Premieres Self-Destructing Book

Posted in Uncategorized on February 2, 2015 by bigfootcomblog

It’s no secret that in past years, brands in all fields of commercial products have amped up their marketing techniques in order to gain exposure as well as to increase user interaction. A recent effort by James Patterson, author of numerous nail-biting thrillers, proves that the publishing industry is not far behind. The writer has decided to abandon traditional techniques in order to promote his latest novel, Private Vegas , which was released on January 26. New York ad agency Mother teamed up with Patterson to develop and execute a marketing stunt that would aim to capture the attention of loyal fans and new readers alike.


The idea behind the campaign seems to be to translate the suspense within Patterson’s fictional worlds into something a bit more tangible. For the price of $294,038, you can purchase a hard copy of Private Vegas equipped with a 24-hour countdown clock as well some sort of explosive device embedded in the spine. When the time reaches zero, the book literally self-destructs. So, if the reader is unable to finish the book within the time allotted, he or she will have to endure the agony of living in perpetual suspense. The hefty price tag also includes a first-class plane ticket to a secret location, two nights at a luxury hotel, a five course dinner with Patterson, and a pair of gold-plated binoculars in case the reader wishes to read his copy from afar.

In addition to this highly extravagant option, 1,000 e-book codes were distributed over several days following the release date. These copies also included dramatic details such as a countdown clock, animated pages to correlate with plot points, and a feature that lets e-readers monitor the progress of and even steal time from one another. This campaign will certainly get people talking, especially through social media outlets, but whether or not these efforts actually boost sales of regular copies of the book is yet to be determined. Either way, Patterson’s radical strategy is likely to inspire other exciting book releases in the future.


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