Starbucks Takes a Jab at the Digital Age with New Ad Campaign

Posted in Uncategorized on September 23, 2014 by bigfootcomblog

Starbucks knows that it has an important presence in the lives of just about everyone these days. After all, it’s hard to walk more than two blocks in New York City without encountering at least one location of the iconic coffee chain. Every morning countless individuals grab a Starbucks drink to go on their way to work, school, or whatever the day has in store, but a new ad campaign aims to brand Starbucks into more than just a grab-and-go coffee joint.

The new Starbucks advertisements feature an iPhone-style text conversation complete with emojis, with the same exchange occurring out loud in the form of background voice-overs. The message of the commercials is clear: certain moments in life should occur face to face rather than over text. Each spot ends with the tagline, “Sometimes the best way to connect is to get together,” followed by the Starbucks logo. The ad never even mentions coffee, but instead focuses on selling Starbucks locations as gathering places for sharing life’s special moments.

Starbucks has never needed much advertising to sell its drinks and food items, as word of mouth and the general presence of lots of stores has taken care of that job for them. Instead, Starbucks has moved on to promoting their brand within the experience economy, selling the total package of both purchasing the item and soaking up the atmosphere of the establishment. The campaign just further cements Starbucks standing as the king of coffee chains.

SheRides, A New Taxi App, Aims to Level the Playing Field for Women

Posted in Uncategorized on September 16, 2014 by bigfootcomblog

New York City is currently in the midst of the taxi wars, as car service apps like Uber and Lyft duke it out with each other and with the official NYC Taxi & Limousine Commission. This week, however, a new competitor aims to reach a previously untapped market: female passengers who would prefer a female driver.

SheRides, as it’s known in the city, (SheTaxis is the official name in the suburbs, which could potentially create some confusion.) allows women to use a smartphone app to arrange for a taxi driven by a woman, a service that many who feel uncomfortable alone in a car with an unfamiliar man may appreciate. The company was founded by Stella Mateo, wife of Fernando Mateo who founded the New York State Federation of Cab Drivers, which represents more than 30,000 drivers. Ms. Mateo said that she wished something like SheRides had existed when her two daughters were growing up to provide them with safe rides to their soccer, basketball, field hockey and gymnastics practices. SheRides will also be useful for religious Jewish and Muslim women who not allowed to share a car with unknown men.

Stella Mateo also hopes that SheRides can help more women enter the male-dominated taxi transportation industry in New York. Only 5% of for-hire drivers, and just 1% of yellow cab drivers, identify as women, creating a huge gender disparity within the industry. So far Mateo has recruited around 100 drivers between the ages of 21 and 70, who proudly sport hot pink pashmina scarves to identify themselves as SheRides team members, but she’ll have to hire around 400 more to make the service viable. So far the demand has vastly outweighed the supply, with female residents showing a great deal of interest in using the app, but not as many people opting to become drivers themselves. SheRides launch was postponed due to this shortage, but new recruits are actively being searched for out of the company’s Long Island City and Mamaroneck offices. Some lawyers have spoken about the potentially illegality of discriminating against men in the hiring process, but it remains to be seen whether or not SheRides encounters such lawsuits.

Many women feel unsafe or uncomfortable riding alone in a car with a male driver, but SheRides aims to combat this. Though the app’s New York launch has faced some setbacks, Mateo is optimistic about its future and hopes to eventually expand to even more cities.

The All-New Bigfoot Communications Promo Reel

Posted in Uncategorized on August 19, 2014 by bigfootcomblog

Start leaving your footprint!

New Ads Feature Head to Head Competition between Microsoft and Apple

Posted in Uncategorized on August 11, 2014 by bigfootcomblog

The world of advertising has always been full of cutthroat competition among similar products, and the latest commercials for the Microsoft Surface Pro 3 are no exception. The ads are not subtle, and blatantly feature a direct comparison between the Surface Pro 3, and Apple’s MacBook Air in an attempt to showcase all of the reasons why the former is the better option for light, on-the-go computing.  

An obvious advantage of the Surface Pro 3 is its versatility, as it converts into a touchscreen tablet and comes with a stylus pen. These aspects of the gadget are showcased in a commercial called “Crowded,” which shows the Surface Pro 3 and MacBook Air going head to head while trying to complete the same tasks. The Surface Pro 3 easily allows the user to take notes directly on the screen using the stylus, while the Apple user would also have to own an iPad tablet to achieve the same results.  

Another ad, called “Head to Head” does a direct comparison, showing everything the Surface Pro 3 can do that the MacBook Air cannot. 

Each commercial ends with the tagline, “The tablet that can replace your laptop, which positions the Surface Pro 3 as an alternative to both a MacBook Air and an iPad. Clearly Microsoft is striving to make two pieces of technology obsolete at the same time. 

It remains to be seen if and/or Apple will retaliate against these potentially defamatory ads, but for now Microsoft has positioned itself in a pretty powerful place in the tech industry.

Facebook-Nonprofit bringing free, yet limited access to the internet for those in Zambia

Posted in Uncategorized on July 31, 2014 by bigfootcomblog

Internet_org_

 

In an ongoing effort to provide internet access to those unable to afford it, Facebook is backing a non-profit organization in which an app can provide limited internet access to those living in Zambia…for now.  Being given access to a handful of services such as health and employment opportunities (and of course Facebook), this effort to get more people online is quite a large step.  As of now, this app is limited to specific areas.  However the extent to which it could spread is quite vast.

Internet.org is the app.  Free internet is the service.  Now, free internet is quite an understatement as this app is quite limited.  Like all limitations, they provide room for disappointment and/or the yearning for more.  As this app is a great result from the non-profit, establishing a basis for those who are somewhat left behind in our technology era, the limitations are troubling as they fail to provide the information we all have access to. In some cases, an internet for the poor… but in other cases, a great opportunity to provide access to health, legal resources, and weather.

The main idea that backs this app is the realistic truth on how expensive data charges can be and thus limits the information that people have access to.  Provide free data, even if its limited to a few sites, provide information.  However, the other aim is to show people what they’re missing… and to basically join in on the internet fest.  And when people see what they are missing, they tend to want more of it… a taste just won’t suffice.  Therefore resulting in making a better effort to obtain their own wants and needs.

So… it appears to be a win-win situation, yet a bit troubling.  It could establish into something bigger and better- providing an ‘internet’ with access to everyday, human needs. And human needs only. If you want more… arrangements can be made, just not for free.

Rebranding Airbnb: New Logo, New Outlook

Posted in Uncategorized on July 21, 2014 by bigfootcomblog

Social Media was abuzz last week when Airbnb, the company that allows people to rent out their apartments to tourists, revealed its new logo and its new marketing campaign. The new logo, called a Bélo and described by Airbnb as “a symbol of belonging,” has been the subject of a great deal of ridicule on the internet. Twitter users and bloggers have likened the logo to everything from cartoon characters and  animal faces, to male and female genitals. The tumblr blog Airbnb Logos features pages of logo redesigns, of both the family-friendly and adult-oriented varieties.

Others have praised Airbnb’s rebranding, tweeting their appreciation of the message of belonging and unity represented by the new Bélo logo. Others have praised the Airbnb mobile app’s new sleek, easy to use interface.

 

Founded in 2007 as just a two-person operation, Airbnb has grown immensely in the past seven years into the $10 billion company that it is today. However, this rebranding comes after Airbnb encountered some legal troubles and controversy. A New Yorker who rented his apartment out via Airbnb last year arrived home to the aftermath of a wild party that had been thrown by the man who had stayed there. Also, in October 2013 New York state’s attorney general, Eric Schneiderman, requested that the company provide information about its 15,000 New York-area members to help the state determine whether or not Airbnb is in violation of the law governing the operation of illegal hotels. It still remains to be seen whether or not the company’s new image will make people forget about its flaws, but the new logo has certainly provided a brief distraction.

Can a failing brand really be saved?

Posted in Uncategorized on July 10, 2014 by bigfootcomblog

cupcakes

In 2011 cupcakes were king when it came to trendy desserts, which prompted the New York City-based Crumbs Bake Shop to go public on the Nasdaq stock exchange. Crumbs dominated the Cupcake scene, and branched out from New York into 11 additional states. Fans of the brand went wild for the four sizes of tasty treats that came in approximately two dozen flavors, including Devil’s Food, Peanut Butter Cup and Red Velvet Cheesecake.

Now, just three years later, cupcakes have lost a great deal of their allure largely due to newcomers in the dessert scene, like Dominique Ansel’s Cronut. Crumbs’ cupcake sales were down 8% in the fiscal year ended April 2014, with a loss of $3.8 million in the quarter ending on March 31st. That month Ed Slezak, the CEO of Crumbs Bake Shop, attributed the company’s declining profits to the cupcake being “too narrow of an assortment” and “too tight a niche to attract a sufficient number of people.” After de-listing from the Nasdaq stock exchange on July 1st, Crumbs Bake Shop abruptly closed all of its 200 retail stores beginning on Tuesday, July 8th.

Despite the brand’s sudden closures, Crumbs Bake Shop may not be quite done cooking: An investor group that includes Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and star of CNBC’s “The Profit,” announced its interest in financially supporting Crumbs in the hopes of potentially acquiring the brand in the future. Though Crumbs Bake Shop’s brand name has quickly become synonymous with bankruptcy and closure, the cupcake chain’s devoted fan base would certainly respond favorably to the company’s revival in the hopes of eating their favorite treats once again.

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