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The world of advertising has always been full of cutthroat competition among similar products, and the latest commercials for the Microsoft Surface Pro 3 are no exception. The ads are not subtle, and blatantly feature a direct comparison between the Surface Pro 3, and Apple’s MacBook Air in an attempt to showcase all of the reasons why the former is the better option for light, on-the-go computing.
An obvious advantage of the Surface Pro 3 is its versatility, as it converts into a touchscreen tablet and comes with a stylus pen. These aspects of the gadget are showcased in a commercial called “Crowded,” which shows the Surface Pro 3 and MacBook Air going head to head while trying to complete the same tasks. The Surface Pro 3 easily allows the user to take notes directly on the screen using the stylus, while the Apple user would also have to own an iPad tablet to achieve the same results.
Another ad, called “Head to Head” does a direct comparison, showing everything the Surface Pro 3 can do that the MacBook Air cannot.
Each commercial ends with the tagline, “The tablet that can replace your laptop, which positions the Surface Pro 3 as an alternative to both a MacBook Air and an iPad. Clearly Microsoft is striving to make two pieces of technology obsolete at the same time.
It remains to be seen if and/or Apple will retaliate against these potentially defamatory ads, but for now Microsoft has positioned itself in a pretty powerful place in the tech industry.
In an ongoing effort to provide internet access to those unable to afford it, Facebook is backing a non-profit organization in which an app can provide limited internet access to those living in Zambia…for now. Being given access to a handful of services such as health and employment opportunities (and of course Facebook), this effort to get more people online is quite a large step. As of now, this app is limited to specific areas. However the extent to which it could spread is quite vast.
Internet.org is the app. Free internet is the service. Now, free internet is quite an understatement as this app is quite limited. Like all limitations, they provide room for disappointment and/or the yearning for more. As this app is a great result from the non-profit, establishing a basis for those who are somewhat left behind in our technology era, the limitations are troubling as they fail to provide the information we all have access to. In some cases, an internet for the poor… but in other cases, a great opportunity to provide access to health, legal resources, and weather.
The main idea that backs this app is the realistic truth on how expensive data charges can be and thus limits the information that people have access to. Provide free data, even if its limited to a few sites, provide information. However, the other aim is to show people what they’re missing… and to basically join in on the internet fest. And when people see what they are missing, they tend to want more of it… a taste just won’t suffice. Therefore resulting in making a better effort to obtain their own wants and needs.
So… it appears to be a win-win situation, yet a bit troubling. It could establish into something bigger and better- providing an ‘internet’ with access to everyday, human needs. And human needs only. If you want more… arrangements can be made, just not for free.
Social Media was abuzz last week when Airbnb, the company that allows people to rent out their apartments to tourists, revealed its new logo and its new marketing campaign. The new logo, called a Bélo and described by Airbnb as “a symbol of belonging,” has been the subject of a great deal of ridicule on the internet. Twitter users and bloggers have likened the logo to everything from cartoon characters and animal faces, to male and female genitals. The tumblr blog Airbnb Logos features pages of logo redesigns, of both the family-friendly and adult-oriented varieties.
Others have praised Airbnb’s rebranding, tweeting their appreciation of the message of belonging and unity represented by the new Bélo logo. Others have praised the Airbnb mobile app’s new sleek, easy to use interface.
Founded in 2007 as just a two-person operation, Airbnb has grown immensely in the past seven years into the $10 billion company that it is today. However, this rebranding comes after Airbnb encountered some legal troubles and controversy. A New Yorker who rented his apartment out via Airbnb last year arrived home to the aftermath of a wild party that had been thrown by the man who had stayed there. Also, in October 2013 New York state’s attorney general, Eric Schneiderman, requested that the company provide information about its 15,000 New York-area members to help the state determine whether or not Airbnb is in violation of the law governing the operation of illegal hotels. It still remains to be seen whether or not the company’s new image will make people forget about its flaws, but the new logo has certainly provided a brief distraction.
In 2011 cupcakes were king when it came to trendy desserts, which prompted the New York City-based Crumbs Bake Shop to go public on the Nasdaq stock exchange. Crumbs dominated the Cupcake scene, and branched out from New York into 11 additional states. Fans of the brand went wild for the four sizes of tasty treats that came in approximately two dozen flavors, including Devil’s Food, Peanut Butter Cup and Red Velvet Cheesecake.
Now, just three years later, cupcakes have lost a great deal of their allure largely due to newcomers in the dessert scene, like Dominique Ansel’s Cronut. Crumbs’ cupcake sales were down 8% in the fiscal year ended April 2014, with a loss of $3.8 million in the quarter ending on March 31st. That month Ed Slezak, the CEO of Crumbs Bake Shop, attributed the company’s declining profits to the cupcake being “too narrow of an assortment” and “too tight a niche to attract a sufficient number of people.” After de-listing from the Nasdaq stock exchange on July 1st, Crumbs Bake Shop abruptly closed all of its 200 retail stores beginning on Tuesday, July 8th.
Despite the brand’s sudden closures, Crumbs Bake Shop may not be quite done cooking: An investor group that includes Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and star of CNBC’s “The Profit,” announced its interest in financially supporting Crumbs in the hopes of potentially acquiring the brand in the future. Though Crumbs Bake Shop’s brand name has quickly become synonymous with bankruptcy and closure, the cupcake chain’s devoted fan base would certainly respond favorably to the company’s revival in the hopes of eating their favorite treats once again.
Celebrate America’s birthday the right way with these Independence Day events taking place in NYC.
1. Macy’s Fourth of July Fireworks
If you’re looking for the classic 4th of July fireworks experience look no further than this pyrotechnics show on the East River. More than 40,000 fireworks will fill the night sky, synchronized with 25 minutes of patriotic tunes.
2. Nathan’s Famous Fourth of July International Hot Dog Eating Contest
See the top speed-eaters in the world scarf down hot dog after hot dog at this contest, held annually in Coney Island.
3. New York Mets vs. Texas Rangers Baseball Game
Check out America’s past time at a good old-fashioned ball game as the New York Mets take on the Texas Rangers at CitiField in Queens. Make sure to stay for the post-game fireworks!
4. Revolutionary New York Walking Tour
Learn about New York City’s role in the American Revolution on this walking tour of Lower Manhattan. See where 18th century New Yorkers were first read the Declaration of Independence, as well as the grave of Alexander Hamilton.
5. Pier/Party on Fulton Street
Check out this multi-day event in downtown Manhattan at the South Street Seaport, featuring live music, family fun, and a prime viewing spot for the Macy’s fireworks on the 4th.
We’re so excited about the launch of the new Bigfoot Communications website, and here’s why you should be too:
1. Learn what keeps us stomping on our new “About Us” page.
2. You can check out all of our latest projects on one page when you click on the “Our Work” tab.
3. An interactive map makes it easier than ever to stop by and “Visit Us.”
4. Want to chat? Send us a message directly through the website’s “Contact Us” tab.
5. View “Our Blog” right on our site for easy, convenient one-stop web browsing.